For Software Companies (SaaS & AI)
Fractional CMO leadership and AI implementation for B2B SaaS and AI-native companies, from product-market fit through compounding growth.
We've operated marketing inside software businesses through every stage, from finding product-market fit to locking in repeatable, category-leading growth. Now we bring that operator brain together with AI implementation, so the marketing motion compounds without scaling headcount linearly.
Trusted by teams at
How we show up in Software (SaaS & AI).
Stage-aware GTM
Plays that match seed, growth, and scale-stage SaaS reality.
AI in the funnel
Prospecting, qualification, and CS workflows wired with AI.
Expansion by signal
Usage and intent triggers that protect and grow NRR.
Category posture
Narrative and analyst strategy when you're ready to lead.
What you get
PLG and Sales-Led Hybrid Motions
Marketing motions designed to combine self-serve adoption with intelligent sales overlay, the dominant pattern in modern software.
Positioning for AI-Native Companies
Sharpening positioning against a noisy, crowded market with defensible narratives. AI in your product, AI in how you tell the story.
Content, SEO and GEO Built for AI Search
Content engines that rank in Google and get cited by ChatGPT, Claude, and Perplexity. AI workflows wired into research, drafting, repurposing, and QA.
Lifecycle, Expansion, and Retention Plays
Systems that surface expansion signals, trigger account plays, and protect net revenue retention. AI agents inside the lifecycle, not on the side of it.
What we build together
- Stage-appropriate marketing plan
- PLG / sales-led workflow design and handoff
- Positioning and category narrative work where applicable
- Content engine architecture (SEO + GEO + repurposing)
- AI workflows and agents shipped against the highest-leverage motions
A software-company marketing motion built for efficient, compounding growth, with senior leadership and AI leverage in the same engagement.
Book a Discovery CallSharper playbooks by sub-segment
We work across 8 specific sub-segments inside Software (SaaS & AI). Each has its own buyer, its own AI leverage, and its own playbook.
Questions buyers ask about Software (SaaS & AI)
The objections we hear most often before a discovery call, answered up front.
Yes. Most modern software lives in that hybrid zone. We design the self-serve funnel, the sales overlay, and the handoff between them so the two motions amplify instead of cannibalize each other.
Engagements are scoped to stage and ambition. Seed-to-Series-A teams typically work with us on a focused fractional retainer; growth-stage teams add systems and AI workstreams on top. We size the engagement to the actual ROI math, not a packaged tier.
Positioning and qualification changes show up in 30 to 60 days as demos get sharper and CAC tightens. Retention and expansion compounding takes a quarter as the systems and plays land in the renewal cycle.
That's one of our most common engagements. We document the founder's motion, build the playbook, hire-spec the first marketers, and stay embedded through the first quarter of the new team to make sure adoption sticks.
Concretely: AI workflows inside content production, ICP enrichment, lifecycle, reporting, and competitive intel. We scope the highest-leverage builds first and ship them with the team, not at them.
Stop duct-taping your GTM. Start compounding pipeline.
30 minutes to walk through your funnel, your stack, and the AI plays that would actually move ARR in the next two quarters, not theory, real motion.
The Manifest.
Field notes from a fractional CMO building real AI inside revenue teams. Sent only when the insights matter, no noise.
Join 3,000+ subscribers making the new reality.