For Software Companies (SaaS & AI)
Build demand. Not another disconnected funnel.
Fractional marketing leadership and AI workflows for SaaS and AI teams, connecting positioning, acquisition, and retention.
Trusted by teams at
How we show up in Software (SaaS & AI).
Stage-aware GTM
Plays that match seed, growth, and scale-stage SaaS reality.
AI in the funnel
Prospecting, qualification, and CS workflows wired with AI.
Expansion by signal
Usage and intent triggers that protect and grow NRR.
Category posture
Narrative and analyst strategy when you're ready to lead.
What you get
PLG and Sales-Led Hybrid Programs
Connect self-serve adoption with sales support in one marketing program.
Positioning for AI Companies
Give your AI product a distinct position and a defensible story in a crowded market.
Content, SEO and GEO Built for AI Search
Build content for Google and AI search, with workflows for research, drafting, repurposing, and quality checks.
Lifecycle, Expansion, and Retention Plays
Use lifecycle signals and AI workflows to spot expansion opportunities and support retention.
What we put in place together
- Stage-appropriate marketing plan
- PLG / sales-led workflow design and handoff
- Positioning and category narrative work where applicable
- Content system architecture (SEO + GEO + repurposing)
- AI workflows and agents shipped against the highest-impact work
A software-company marketing program built for efficient, durable growth, with senior leadership and AI implementation in the same engagement.
Book a Discovery CallFocused playbooks by sub-segment
We work across 8specific sub-segments inside Software (SaaS & AI). Each has its own buyer, its own AI opportunity, and its own playbook.
Questions buyers ask about Software (SaaS & AI)
The objections we hear most often before a discovery call, answered up front.
Yes. Most modern software lives in that hybrid zone. We design the self-serve funnel, the sales overlay, and the handoff between them so the two paths amplify instead of cannibalize each other.
Engagements are scoped to stage and ambition. Seed-to-Series-A teams typically work with us on a focused fractional retainer; growth-stage teams add systems and AI workstreams on top. We size the engagement to the ROI math, not a packaged tier.
Positioning and qualification changes show up in 30 to 60 days as demos get crisper and CAC tightens. Retention and expansion gains take a quarter as the systems and plays land in the renewal cycle.
That's one of our most common engagements. We document what the founder is already doing, build the playbook, hire-spec the first marketers, and stay embedded through the first quarter of the new team to make sure adoption sticks.
Concretely: AI workflows inside content production, ICP enrichment, lifecycle, reporting, and competitive intel. We scope the highest-impact builds first and ship them with the team, not at them.
Ready to grow?
Book a call to discuss your business, industry, and unique opportunities to see how we can help you scale.
Not ready for a call? Reach out directly → hey@makereality.io