Fractional CMO & AI Implementation for Vertical SaaS
GTM strategy and AI automation for industry-specific SaaS, healthcare, legal tech, construction, field service, restaurant, fitness, and niche-vertical fintech, that turns founder domain expertise into category leadership.
Trusted by teams at
The reality you're working against
Founders are usually deep industry experts, not marketers. They win on domain depth but undersell it in bland website copy.
Three traps that keep growth flat
Domain expertise trapped in generic SaaS messaging.
Inbound dries up past the early-adopter pool.
Hard to scale outbound because the ICP is narrow but high-value.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- Domain-led positioning and message architecture
- Vertical content strategy and editorial system
- AI ICP enrichment and outbound playbook for tight markets
- Sales and marketing alignment around the vertical buyer
AI agents I deploy
- A01Industry-specific lead research agents using vertical data sources.
- A02Content generation that uses genuine domain vocabulary and proof.
- A03AI agents for demo scheduling that pre-qualify on industry fit.
- A04Vertical-specific intent monitoring and trigger-based outbound.
Best fit profile
$1M–$20M ARR. Often bootstrapped or lightly funded.
"Your domain expertise is the moat. I turn it into the message, and the marketing system, that captures the rest of the market."
See if we're a matchQuestions buyers ask about Vertical SaaS
The objections I hear most often before a discovery call, answered up front.
I don't pretend to be an expert in every vertical. I get up to speed on yours through customer interviews, sales call review, and time with your domain leaders, so the message and the playbook sound native within weeks.
Vertical SaaS markets are narrow but high-value, which is exactly where focused GTM pays off most. I tune the work to the size of the prize, fewer accounts, tighter targeting, deeper plays per account.
Engagements are scoped to runway and stage. Most early vertical SaaS clients run a focused fractional retainer for two quarters, with optional add-on workstreams as revenue grows.
Repositioning and content shifts typically lift inbound conversion in 60–90 days. AI-driven outbound into a tight ICP can show pipeline impact within the first 30–45 days.