Fractional CMO & AI Implementation for AI-Native Startups
GTM strategy and internal AI ops that help 'AI for X' companies, legal AI, sales AI, medical AI, AI SDRs, AI ops, escape the sea-of-sameness positioning and prove the product works.
Trusted by teams at
The reality you're working against
Everyone sounds the same: 'AI-powered,' '10x faster,' 'agentic.' Buyers tune it out. The companies winning are the ones that prove it.
Three traps that keep growth flat
Commoditization of 'AI' as a descriptor. It carries no signal anymore.
Buyer skepticism after months of underwhelming AI demos.
Pressure to prove measurable ROI before enterprise budgets renew.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- Differentiated positioning that escapes the AI sea of sameness
- Proof system showing the product in live customer environments
- Internal AI ops showcase your buyers can see for themselves
- Credibility-building content and analyst strategy
AI agents I deploy
- A01Practice-what-you-preach AI agents inside your own GTM stack.
- A02AI-driven proof artifacts (live demos, sandboxes, in-product examples).
- A03Internal copilots for sales and CS that visibly reflect your product.
- A04Automated competitive teardowns and positioning updates.
Best fit profile
$500K–$20M ARR but often flush with seed/Series A capital.
"If you sell AI, your marketing should be the best proof of it. I build the narrative that cuts through the sea of sameness, and the internal AI systems that show you're the genuine article."
See if we're a matchQuestions buyers ask about AI-Native Startups
The objections I hear most often before a discovery call, answered up front.
I anchor your story on a concrete buyer outcome, a defensible point of view, and live proof your buyers can poke at. The result reads like a category leader, not a feature page in a sea of wrappers.
Yes, both AI applications and the infrastructure layers underneath. I know the sales cycle dynamics, the buyer skepticism after underwhelming demos, and the proof artifacts that move enterprise contracts.
Equity-aware fractional retainers are common at this stage. I size the cash component to runway and bias toward outcomes-based scopes when the situation calls for it.
Demo-to-close conversion usually moves within 30–45 days of the new narrative landing. Inbound and analyst impact keep building over a quarter as the proof system fills out.