For Ecommerce Brands
Marketing leadership and AI implementation for direct-to-consumer brands built for profitable acquisition, retention, and lifecycle.
DTC brands win when acquisition stays efficient, retention keeps building, and the team isn't drowning in execution. I embed as your fractional marketing leader and ship the AI workflows behind the lifecycle, content, paid, and retention programs, so the brand grows without the team burning out.
Trusted by teams at
How I show up in Ecommerce.
Profit-first acquisition
Channel mix sized to contribution, not vanity ROAS.
LTV systems
Email, SMS, and loyalty flows that drive repeat purchases.
AI creative velocity
More angles, formats, and variants, same brand voice.
Margin truth
Forecasting and reporting your finance team trusts.
What you get
Acquisition and Paid Strategy with AI Inside
Channel mix, creative iteration, and paid strategy with AI workflows compressing the production cycle from days to hours.
Lifecycle and Retention Automation
Email, SMS, and loyalty flows that drive repeat and LTV, with AI behind segmentation, copy, and triggers.
Content, Creative, and Catalog Workflows
AI workflows for ad creative, PDP copy, catalog enrichment, and the content the brand uses to earn attention beyond paid.
Reporting, Forecasting, and Cohort Visibility
Reporting your finance team trusts. Cohort math, contribution truth, and the forecasting that lets you bet with conviction.
What we put in place together
- Acquisition plan with channel mix and CAC targets
- Lifecycle and retention automation design and build
- Creative and catalog workflow automation
- Cohort and reporting build
A DTC marketing program that scales profitably, with AI removing the manual work and senior leadership pointed at the bets that matter.
Book a Discovery CallFocused playbooks by sub-segment
I work across 7 specific sub-segments inside Ecommerce. Each has its own buyer, its own AI opportunity, and its own playbook.
Questions buyers ask about Ecommerce
The objections I hear most often before a discovery call, answered up front.
Most of my ecommerce work runs on Shopify, but I've built into BigCommerce, WooCommerce, and custom stacks. The marketing and AI work is what I lead with; the platform is a means to ship it.
I design the paid strategy and creative system. I typically partner with your in-house buyer or existing media agency on the day-to-day buying, with shared accountability to contribution targets.
Yes. I sit above them as the fractional marketing leader and AI implementer, and I feed them tighter briefs, faster iteration, and clearer scorecards.
Most clients are between five and eighty million in revenue with margin pressure they want to fix. Smaller brands usually need a different shape of help; I'll tell you honestly on a discovery call.
Fix the gap between paid acquisition and durable LTV.
30 minutes to review your CAC, lifecycle, and content production, and map where AI improves margin instead of just adding more tools.