Make the new reality.

We help business leaders make the new reality with simple AI growth systems that scale.

Founder & CEO

Sean Smith

The story

Why MakeReality exists.

I'm a marketing operator and entrepreneur who has spent over a decade building and running marketing across software, agencies, ecommerce, and service businesses, from bootstrapped and seed-funded startups all the way up to publicly-traded Fortune 100 brands.

I co-founded and helped scale SimpleTiger, a digital marketing agency for SaaS and AI companies, where I built the team, systems, and playbooks from zero as COO. We won Best of Clutch 2025 for digital marketing, grew Gelato to over 150,000 ranking keywords and outranked every incumbent for their main terms inside 12 months, and helped funded operators like Olo, Shopify, and TradeGecko (acquired by Intuit) on the path to acquisition and IPO, plus hundreds of others.

I also own and operate two software businesses: AgencySpotter, which connects brands with vetted agencies and runs serious lead generation and content systems at scale across the 29,000+ agencies in our database, and LinkScout, a seed-stage AI product. Owning the operator side keeps me close to the same problems my clients wrestle with: pipeline, AI tooling, and what moves the needle versus what just looks busy.

I've also published thinking on marketing, agencies, and operating with founders like Andrew Dumont, Mikael Cho (Unsplash), and Ruben Gamez (Bidsketch, DocSketch), and shipped the kind of work that's earned client trust across categories and stages.

Across all of that work, the same pattern kept showing up: the businesses that grew weren't the ones with the biggest teams or the heaviest output. They were the ones with clear marketing strategy underneath them, and increasingly, AI workflows woven into the team's daily work. My approach lives in the 80/20 principle: focus on the 20% of work that drives 80% of the outcome, and move on the highest-impact actions first.

I started MakeReality to deliver that as a focused offering: a senior fractional CMO and AI implementer for operators in the size range where this combination has the biggest impact.

— Sean Smith

Founder & CEO

What we believe

The principles MakeReality runs on.

These aren't slogans. They're the operating beliefs that shape every engagement, what we say yes to, what we say no to, and how we measure whether the work matters.

Problems worth solving.

Every engagement starts by ruthlessly prioritizing the handful of problems that move the business, and giving permission to ignore the rest.

Adaptability beats strength.

The teams that win aren't the biggest or the best-funded. They're the ones that change shape fastest when the market moves. Tenacious adaptability wins over time.

Better inputs beat heavier outputs.

ICP, narrative, and channel choice shape sustainable growth. Get those right and a small team outperforms a much bigger one.

Empower people with product.

AI, automation, and well-built systems aren't replacements for the team, they're how a great team finally gets to work at the top of its license. The job is to unlock people, not sideline them.

Accountability over ego.

Hold the work, the metrics, and the mistakes. No defensiveness, no spin, just integrity, ownership, and a constant push to do the work better next week than this one.

Systems beat heroes.

If your growth depends on a single rep, founder, or operator, it's a bottleneck. We build the rails the team runs on.

How we work

The fractional model, done differently for a modern era.

Fractional, to us, means embedded senior growth leadership that is accountable for outcomes, not a detached advisor. We use the experience we have earned scaling hundreds of businesses to great outcomes to lead your organization's growth strategy and set up the systems to scale, now and into the future.

Embedded leadership

We work inside your Slack, CRM, and weekly cadence. As Fractional CMO, we set direction, lead the team and partners, and hold the work accountable.

Strategy with follow-through

We don't hand over a deck and disappear. We stay involved as your team executes, review the work, and adjust the plan based on results.

Execution when you need it

AI Growth Operator includes the Fractional CMO layer, then adds direct implementation. We build, ship, measure, and document the workflows ourselves.

Capability that stays

Any system we build is documented, handed over, and owned by your team. The goal is durable capability, not dependence on us.

Testimonials

What clients say

Sean quickly analyzed our site, market, and competition, then came back with a great list of ways to significantly increase our traffic. He's easily one of the fastest and smartest marketers I've worked with.
Ruben Gamez
Founder @ Bidsketch & Signwell

We are so happy to be working with Sean. It's not just the great work he does but also how he works. His combination of knowledge, responsiveness, and ability to exceed expectations is rare. I'd hire Sean again in a heartbeat.
Mikael Cho
Co-founder & CEO @ Unsplash

Sean is a stellar marketer. He is a fixture in content, SEO, and inbound marketing circles for his leadership and quality of work. Several times I've been asked for marketing consulting recommendations, and Sean is always first to mind and first on my list. I have a ton of confidence in his work and professionalism, and I recommend him and his team very highly.
Andrew Dumont
Founder & CEO at Curious

I had the pleasure of partnering with Sean Smith to build Gelato's SEO engine from virtually zero impact to our #1 acquisition channel. Sean's mastery of SEO strategy, truly top 1% worldwide, combined with his thoughtful, ambitious approach, made all the difference in scaling our organic footprint globally. Beyond his technical brilliance, Sean is a trusted collaborator whose integrity and vision will elevate any team's digital presence. I wholeheartedly recommend him to any organization looking to dominate search.
David Sierra Gonzalez
Growth at Gelato, Ex-Uber & Adidas