Sub-Industry · SaaS & AI

Fractional CMO & AI Implementation for Sales Enablement & RevOps Tools

Marketing, sales, and AI workflows for Clari- and Gong-adjacent deal intelligence, forecasting, and RevOps platforms that need to sell credibly to skeptical revenue leaders.

Trusted by teams at

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The Problem

The reality you're working against

You sell to sophisticated buyers, VPs of Sales and CROs who see through generic 'AI for revenue' messaging in 30 seconds.

Why most GTM fails here

Three traps that keep growth flat

TRAP 01

Saturated 'AI for sales' claims that sound interchangeable.

TRAP 02

Hard to prove ROI to skeptical revenue leaders quickly.

TRAP 03

Founder-led selling hitting its natural ceiling.

The MakeReality Approach

Three pillars, working together

01

Fractional CMO & Positioning

Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.

02

AI Automation Systems

I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.

03

Ongoing Execution

Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.

What I build

Tangible deliverables

  • Category-defining narrative and frameworks
  • Demand-gen system built around the revenue-leader buyer journey
  • AI agent stack that proves your own thesis internally
  • Founder-to-CMO transition plan and sales handoff
AI Automation Examples

AI agents I deploy

  • A01ICP-matched outbound agents that build pipeline from intent signals.
  • A02Sales call analysis feeding marketing message and objection updates.
  • A03Dynamic battle cards generated from competitive intel.
  • A04Forecasting and deal-risk summaries delivered straight to leadership.
Who this is for

Best fit profile

$3M–$50M ARR. Often venture-funded.

My Pitch

"The teams building AI for revenue leaders should have the clearest revenue narrative of all. I build yours."

See if we're a match
FAQs

Questions buyers ask about Sales Enablement & RevOps Tools

The objections I hear most often before a discovery call, answered up front.

Yes, most of my career has been selling into revenue leaders. I tighten the message, build the proof, and design the buyer journey for people who can spot a content-marketing pitch in three seconds.