Fractional CMO & Growth Strategy
An embedded fractional CMO who owns brand, demand, and full-funnel growth.
Most companies between $1M and $50M don't need another title on the org chart, they need a senior marketing leader who can sit inside the business, own the brand and demand engine end-to-end, and run growth like an experimentation loop. That's what fractional CMO leadership looks like when it's done right: a partner to the founder and exec team who sets the strategy, leads the marketing org, and ships the systems that make the plan real.
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What you get
Brand & Demand Strategy
Positioning, narrative, ICP, and a category point of view that differentiates, paired with a demand plan that turns the brand into pipeline.
Marketing Org Leadership
Hands-on leadership for your in-house marketers and agency partners, hiring, coaching, performance review, and the ops cadence that makes a team compound.
Full-Funnel Ownership
One operator accountable across awareness, acquisition, conversion, and expansion, no more orphan stages or finger-pointing between teams.
Growth Experimentation
A weekly experimentation loop, hypothesis, test, instrument, decide, so growth comes from compounding learning, not lucky launches.
What we build together
- Weekly leadership sessions with founders and the exec team
- Brand and messaging architecture, ICP, and segmentation documentation
- Quarterly demand-gen plan with OKRs, channel mix, and pipeline math
- Marketing org plan: hiring, coaching, and team operating cadence
- Live growth experimentation backlog with weekly review
A fractional CMO running brand, demand, and full-funnel growth as one system, backed by a marketing team that knows where to ship next, without the cost or commitment of a full-time executive hire.
Book a Discovery CallWhere Fractional CMO & Growth Strategy shows up in your business
The four use cases this service most often plugs into, each with its own playbook, deliverables, and outcome.
Who we run Fractional CMO & Growth Strategy for
The industries we know best, each with a different buyer, sales motion, and AI leverage point.
Questions buyers ask about Fractional CMO & Growth Strategy
The objections we hear most often before a discovery call, answered up front.
You get a senior marketing leader at a fraction of the loaded cost, no 6-month search, no equity grant, no severance risk. Most engagements run for 6–12 months, then hand off cleanly to a full-time CMO/VP we help you hire and onboard. You stop renting decks and start renting an actual operator.
Whatever you have, a single marketer, a small in-house team, a roster of agencies, or a blank slate. We embed as the most senior marketer in the building, set the operating cadence, and bring in specialist contractors only where the team has a real gap.
Typical engagements include weekly leadership sessions plus async involvement in Slack, planning docs, exec meetings, and live experiment review, usually 10–20 hours per week of senior attention. We're embedded enough to own outcomes, not just deliver strategy decks.
Three months. The first 30 days are diagnosis, brand/demand audit, and quick wins; the next 60 are when the experimentation loop and team cadence start to compound. Shorter than that and you only get the diagnosis.
Yes, we explicitly augment the team and stack you already have. We're allergic to rip-and-replace projects unless the existing setup is genuinely beyond repair.
Bring your growth challenge. We'll architect the engine together.
30 minutes to pressure-test your brand and demand engine, sharpen the experimentation loop, and map a fractional CMO engagement that fits the way your team actually works.
The Manifest.
Field notes from a fractional CMO building real AI inside revenue teams. Sent only when the insights matter, no noise.
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