Who We Work With

By role, industry, and stage.

I work with founders, marketing leaders, and sales leaders at companies doing $1M–$50M+.

Choose the perspective that fits: by your role, your industry, or your business stage. Each page shows how the two engagements map to your specific context.

By role

Founders & CEOs

I help you grow by getting absolute clarity on marketing before you invest in an agency or team.

Most founders know they need marketing help, but don't know whether to hire, build a team, or bring in an agency. I work with founders doing $1M–$50M+ to bring marketing leadership early: I choose the right channels, build the plan, and help you invest in the right resources at the right time. Think of me as your marketing co-pilot before you commit to a full team.

CMOs & Marketing Directors

I give you a third-party perspective and help streamline your systems, fill gaps, and focus on what works.

You're running marketing, but you need an outside perspective to audit what's working, fill execution gaps, or build the AI systems your team doesn't have bandwidth for. I work with CMOs and marketing directors at companies doing $1M–$50M+ to bring a third-party view, streamline operations, and fill the gaps—without replacing you or your team.

CROs & Sales Leaders

I build the marketing and AI systems that feed your sales team better pipeline and cleaner handoffs.

You own revenue, but marketing isn't delivering the pipeline quality or quantity you need. I work with CROs and sales leaders at companies doing $1M–$50M+ to fix the demand side: better pipeline, cleaner handoffs, and AI systems that support the sales team—outreach automation, lead enrichment, and lifecycle workflows that keep deals moving.

By business stage

Startups

I help startups find the right channels, build the marketing foundation, and scale early growth.

You're finding product-market fit or scaling early growth, and you need marketing leadership without the cost of a full-time CMO. I work with startups doing $1M–$10M to bring senior marketing strategy: I choose the right channels, build the messaging, and set up the systems that let you scale. I work ~10–20 hours/week embedded in your business, giving you the leadership you need at the stage you're in.

Mid-Market

I help mid-market companies professionalize marketing and build the systems that support sustainable growth.

You're scaling from $10M to $50M+ and marketing is starting to feel chaotic: too many tools, unclear ownership, and no single source of truth. I work with mid-market companies to professionalize the marketing operation: I audit what you have, streamline the chaos, and build the systems and team structure that support sustainable growth. I work ~10–20 hours/week embedded in your business.

Enterprise

I help enterprise companies analyze weaknesses, fill gaps, and streamline the team to focus on what works best.

You already have a marketing team, but you need an outside perspective to find weaknesses, fill gaps, and improve performance holistically. I work with enterprise companies doing $50M+ to audit the marketing operation, identify what's not working, and build the systems or fill the gaps that let your team focus on the highest-impact work. I work ~10–20 hours/week embedded in your business.

Want to talk about your specific situation?

30 minutes to walk through your role, your stage, and whether a fractional engagement or AI build makes sense right now.

Book a discovery call