Sales & Outreach Automation
Higher-quality pipeline, generated without adding reps.
Cold outbound is broken for most teams: generic, unpersonalized, and drowned in noise. I design and deploy AI-powered outbound and SDR workflows that use genuine research and live signals to book qualified meetings, with the marketing program behind them.
Trusted by teams at
What you get
Signal-Based Prospecting
Account selection driven by intent, hiring, funding, and product usage signals, not static lists.
AI-Personalized Outreach
Sequences that reference specific customer context, tailored per persona, and audited for quality.
Multi-Channel Orchestration
Coordinated plays across email, LinkedIn, and calling that follow live buyer behavior, not a template.
Performance Analytics
Conversion tracking at every step, with feedback loops to tune targeting, message, and timing.
Outbound without me vs. with me.
Sequenced spam that burns the domain and the brand at the same time.
- SDRs blasting the same template to thousands of look-alike accounts
- No buying signal, every prospect treated identically
- Reply rates < 1% and a sales team blaming the leads
- Compliance and deliverability slowly degrading in the background
Signal-driven outbound that books qualified meetings without breaking trust.
- Multi-source intent and trigger signals shaped into actionable lists
- AI-personalized messaging that reads like a human did the research
- Reply rates and SQL conversion that justify continued investment
- Deliverability, sender reputation, and compliance protected by design
What we put in place together
- Signal and intent sourcing setup (Clay, Apollo, intent data)
- AI-driven sequence build with evaluation layer
- Outbound playbook, scripts, and objection handling
- Reporting dashboards and weekly review cadence
- Agent orchestration for research and enrichment
An outbound program that produces meetings worth having, at volume, without spam.
Book a Discovery CallQuestions buyers ask about Sales & Outreach Automation
The objections I hear most often before a discovery call, answered up front.
It is when teams use AI to send more of the same generic outreach. I build the opposite: tighter targeting, genuine research per account, and quality gates that kill anything that reads like a template.
Yes. I've built outbound programs for founder-led teams, single-rep teams, and full SDR orgs. The system is the same. The human layer scales with the volume you need.
Hiring activity, funding, technographics, intent data, product usage where available, and custom research signals tuned to your ICP. The mix depends on your program and what's predictive of pipeline.
Domain warmup, sending limits, reply-rate monitoring, and unsubscribe handling are baked into every build. I treat deliverability as a first-class metric, not an afterthought.