Fractional CMO & AI Implementation
Improve growth & efficiency at scale by letting us help you implement custom AI workflows and agents that transform how your business operates.
Trusted by teams at
Your marketing is scattered.
Your team is dabbling in AI.
We make it move the needle.
The problem
Most companies between $1M and $50M are running disconnected marketing and revenue motions. The brand is unclear, demand is leaky, and the team is busy without compounding. AI adoption usually looks like a handful of licenses to tools nobody actually integrates into the daily workflow. The result is the same either way: zero impact on pipeline.
The solution
We embed in your business as a fractional CMO, architect the marketing systems, build the AI workflows and agents, and train your team to operate at a fundamentally higher velocity. We don't hand over a playbook and leave. We stay embedded in the organization and help ship the work.
Fractional CMO + AI Operations
= Rapid Growth
Full Strategic Clarity
Decades of strategic experience, empowered by AI. No fluff, no long wait, quick actionable insights.
Native AI Workflows
Real automated AI workflows embedded in your business, running automatically. Reduce your involvement, amplify your output.
Direct Guided Growth
Fractional CMO strategy meets direct operator-led AI implementation. We see gaps and set the automation.
Fractional CMO & AI Implementation
Five core services that pair senior marketing leadership with the AI systems and agents that make the strategy actually ship.
Where the work shows up.
Four of the highest-leverage places we deploy fractional CMO leadership and AI implementation inside our clients' marketing and revenue engines. See all 12 use cases →
What changes when it's working.
GTM strategy, AI automation, and agentic workflows — deployed together — produce a different kind of business. Here's what our clients consistently report after we're embedded.
Pipeline that compounds
Predictable, signal-driven inbound and outbound that grows quarter over quarter — not month-to-month scrambles.
Faster revenue velocity
Shorter sales cycles, faster lead response, and tighter handoffs from first-touch to closed-won.
AI doing real work
Agents and workflows embedded in prospecting, research, and follow-up — not just license seats nobody opens.
More output per rep
SDRs, AEs, and marketers operating at 2–3x throughput with the same headcount, without sacrificing quality.
Truthful reporting
Clean CRM data, defensible attribution, and forecasts leadership can actually trust to make calls on.
Systems that outlast us
Documented playbooks, prompt libraries, and infrastructure your team owns long after the engagement ends.
Industries we move
We do our best work where we have deep operating reps. These are the four core industries we partner with most, each with its own playbook tuned to how the business actually runs.
Built by an operator.
Honed in the work.
I'm Sean Smith, founder of MakeReality. I've spent years running and building go-to-market systems at high-growth technology companies — from seed and series-A all the way through acquisition and IPO.
Before this I co-founded SimpleTiger, an industry-leading digital marketing agency. I've helped businesses unlock growth at every stage, working with some of the biggest brands in the world and the smallest scrappiest startups.
MakeReality isn't a traditional consultancy. I work fractionally — deeply embedded in your organization. I don't just deliver advice; I build the systems, implement the AI workflows, and measure what actually moves the needle.
10+
Years in GTM
$100M+
Revenue Influenced
- 10+Years in GTM
- $100M+Revenue influenced
- 5/5Star reviews
What clients say
Sean quickly analyzed our site, market, and competition, then came back with a great list of ways to significantly increase our traffic. He's easily one of the fastest and smartest marketers I've worked with.
Ruben Gamez
Founder @ Bidsketch & Signwell
We are so happy to be working with Sean. It's not just the great work he does but also how he works. His combination of knowledge, responsiveness, and ability to exceed expectations is rare. I'd hire Sean and again in a heartbeat.
Mikael Cho
Co-founder & CEO @ Unsplash
Sean is a stellar marketer. He is a fixture in content, SEO, and inbound marketing circles for his leadership and quality of work. Several times I've been asked for marketing consulting recommendations, and Sean is always first to mind and first on my list. I have a ton of confidence in his work and professionalism, and I recommend him and his team very highly.
Andrew Dumont
Founder & CEO at Curious
I had the pleasure of partnering with Sean Smith to build Gelato's SEO engine from virtually zero impact to our #1 acquisition channel. Sean's mastery of SEO strategy—truly top 1% worldwide—combined with his thoughtful, ambitious approach, made all the difference in scaling our organic footprint globally. Beyond his technical brilliance, Sean is a trusted collaborator whose integrity and vision will elevate any team's digital presence. I wholeheartedly recommend him to any organization looking to dominate search.
David Sierra Gonzalez
Growth at Gelato, Ex-Uber & Adidas
Questions buyers ask before a discovery call
The things prospects actually want to know before booking time, answered up front, so the call can go straight to your situation.
We are your fractional growth operator for the AI era. That looks like senior fractional CMO leadership, custom AI consulting, AI workflow automation, AI agent implementation, and team enablement. All delivered hands-on inside your team, not as decks.
Usually both, in the same engagement. We bring senior CMO-grade thinking on positioning, demand, and the marketing org, and we ship the AI workflows and agents that make that strategy actually scale. Pick the mix that fits your stage.
Closer to fractional. Engagements are led by a senior practitioner who has built and run revenue teams, not handed off to junior account managers. We work as part of your leadership team for the duration of the engagement.
Most engagements are monthly retainers in the range of a senior in-house hire, significantly less than a full-time CMO plus an AI consultancy. Pricing depends on scope, embed depth, and how much AI build work is included. We scope it on a discovery call.
Best fit is post-revenue B2B SaaS, AI, ecommerce, agency, and home-services businesses with $1M to $50M ARR who need senior marketing leadership and serious AI implementation but are not ready for a full-time CMO plus an AI team.
No. We make the team you already have more effective with sharper strategy, better systems, and AI workflows and agents that compound their output. We are a force multiplier, not a substitute.
Ready to build?
Book a discovery call to discuss your current GTM architecture and see if there's a fit for a fractional engagement.
- Book a time, we'll send a calendar invite
- Join a quick 30-minute call to discuss your business
- If it's a good fit, we'll dive in to reshape your GTM systems
Not ready for a call?
Reach out directly →The Manifest.
Field notes from a fractional CMO building real AI inside revenue teams. Sent only when the insights matter, no noise.
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