Fractional CMO & AI Growth Operator
Your new fractional growth operator for the AI era
Embedded fractional CMO leadership and AI implementation for B2B teams at $1M+ ARR who want to leverage AI to ship growth.
Trusted by teams at
Leadership, or leadership plus execution.
I work directly inside your team, picking the exact priorities that matter. Choose the engagement that solves your current bottleneck.
What effective marketing looks like
GTM strategy, channel-level execution, AI automation, agentic workflows, and marketing attribution, working together, produce a different kind of business. Here's what my clients consistently report once I'm embedded.
Pipeline that builds on itself
Predictable, signal-driven inbound and outbound that grows quarter over quarter.
Faster revenue velocity
Shorter sales cycles, faster lead response, and tighter handoffs from first-touch to closed-won.
AI doing useful work
Agents and workflows embedded in prospecting, research, and follow-up, not just license seats nobody opens.
More output per rep
SDRs, AEs, and marketers operating at 2–3x throughput with the same headcount, without sacrificing quality.
Truthful reporting
Clean CRM data, defensible attribution, and forecasts leadership can trust to make calls on.
Systems that outlast me
Documented playbooks, prompt libraries, and infrastructure your team owns long after the engagement ends.
What we might actually work on
I don't arrive with a fixed list of deliverables to sell. We identify the few constraints holding growth back, rank them by revenue impact, and work there first.
As your Fractional CMO, I set the strategy, priorities, and direction. As your AI Growth Operator, I also build the workflows, automations, and systems to execute it.
- Fractional CMO
- Strategy and leadership
- AI Growth Operator
- Strategy, execution, and automation
Market intelligence and positioning
Market and competitive research to find overlooked opportunities, sharpen your positioning, and clarify where your company can win.
ExamplesMarket mapping · Competitor analysis · Buyer research · Positioning · Offer strategy
Organic and AI search growth
A complete search visibility system, from technical SEO and AEO foundations through keyword, content-gap, and prompt analysis to prioritized execution.
ExamplesTechnical audits · Keyword and prompt research · Page recommendations · Content roadmaps · Agentic content workflows
Paid acquisition performance
Find where paid media is wasting budget, improve campaign economics, and build AI-assisted workflows that make ongoing optimization faster and more consistent.
ExamplesAccount audits · Campaign restructuring · Creative analysis · Budget allocation · Automated optimization workflows
AI-powered outbound
Turn outbound from inconsistent prospecting into a targeted, repeatable system built around the accounts and buyers most likely to generate meaningful revenue.
ExamplesICP refinement · Account research · ABM campaigns · Personalized outreach agents · Lead-routing and follow-up workflows
Revenue intelligence and attribution
Connect marketing activity to pipeline and revenue so leadership can see what is working, what it costs, and where to invest next.
ExamplesConversion tracking · CRM data cleanup · Attribution models · CAC and LTV reporting · CAC payback · Marketing ROI
Lifecycle and expansion revenue
Improve the systems that turn leads into customers, and customers into longer, more valuable relationships.
ExamplesLead nurture · Email sequences · Onboarding · Retention campaigns · Expansion and reactivation workflows
Industries I move
I do my best work where I have deep operating reps. These are the four core industries I partner with most, each with its own playbook tuned to how the business runs.
Get marketing clarity
Ship growth with AI
I'm Sean Smith, founder of MakeReality. I've spent years running and building go-to-market systems at high-growth technology companies, from seed and series-A all the way through acquisition and IPO.
Before this I co-founded SimpleTiger, an industry-leading digital marketing agency. I've helped businesses unlock growth at every stage, working with some of the biggest brands in the world and the smallest scrappiest startups.
MakeReality isn't a traditional consultancy. I work fractionally, deeply embedded in your organization. I don't just deliver advice; I build the systems, implement the AI workflows, and measure what moves the needle.
If you're looking to refine your marketing, get full clarity on what is and isn't working, and chart a clear path forward to grow your business with AI-native workflows that will scale with you, MakeReality is the perfect fit for you.
Ready to build?
Book a discovery call to discuss your current GTM setup and see if there's a fit for a fractional engagement.
- Book a time, I'll send a calendar invite
- Join a quick 30-minute call to discuss your business
- If it's a good fit, I'll dive in to reshape your GTM systems
Not ready for a call?
Reach out directly →Questions buyers ask before a discovery call
The things prospects actually want to know before booking time, answered up front, so the call can go straight to your situation.
I am your fractional growth operator for the AI era. That looks like senior fractional CMO leadership, custom AI consulting, AI workflow automation, AI agent implementation, and team enablement. All delivered hands-on inside your team, not as decks.
They nest. The Fractional CMO engagement is deep embedded marketing leadership and consulting: I own the strategy, lead the team, and guide the execution. The AI Growth Operator engagement includes all of that, plus direct build work: I ship the AI workflows and agents myself and hand the automations over to your team.
Closer to fractional. Engagements are led by a senior practitioner who has built and run revenue teams, not handed off to junior account managers. I work as part of your leadership team for the duration of the engagement.
Most engagements are monthly retainers in the range of a senior in-house hire, significantly less than a full-time CMO plus an AI consultancy. Pricing depends on scope, embed depth, and how much AI build work is included. I scope it on a discovery call.
Best fit is post-revenue B2B SaaS, AI, ecommerce, agency, and home-services businesses with $1M to $50M ARR who need senior marketing leadership and serious AI implementation but are not ready for a full-time CMO plus an AI team.
No. I make the team you already have more effective with stronger strategy, better systems, and AI workflows and agents that multiply their output. I'm a force multiplier, not a substitute.