← Back to home
Use Case

Marketing Automation & AI Solutions

Modern marketing ops that produce more with AI, without losing brand control.

Marketing teams are being asked to do more, faster, with the same headcount. AI is the leverage when it's deployed into real workflows rather than bolted on. We build the automation and AI stack that lets lean marketing teams ship at scale, with the senior judgment to know what to automate and what to leave alone.

Trusted by teams at

IntuitUnsplashBitlyGelatoOloSimpleTiger
How it works

What you get

01

Lifecycle Automation

Onboarding, nurture, reactivation, and expansion flows that react to real behavior, not batch-and-blast.

02

Content Production

AI-assisted research, drafting, and publishing workflows with human quality gates built in.

03

Attribution & Reporting

Unified reporting across paid, organic, and sales-sourced revenue, with clean joins and defensible math.

04

Experimentation Systems

Backlog, hypothesis templates, and review rituals that make growth testing a continuous process.

Before / After

Lifecycle marketing without us vs. with us.

Without us

A drip campaign from 2019 quietly emailing leads who already churned.

  • One-size-fits-all newsletter that nobody really reads
  • Lead scoring that nobody trusts and SDRs ignore
  • Lifecycle stages defined in theory and broken in practice
  • Reporting that can't tell you which campaign drove what pipeline
With MakeReality

An always-on lifecycle engine that compounds revenue across the funnel.

  • Behavior-aware journeys with AI-generated content per segment
  • Lead scoring that genuinely separates ready buyers from noise
  • Lifecycle stages tied to product usage, intent, and sales outcomes
  • Attribution and reporting your CFO and CRO actually agree on
Deliverables

What we build together

  • Marketing automation audit and rebuild
  • AI content production workflow with evaluation
  • Attribution model and reporting layer
  • Experimentation program and backlog
  • Team training on modern AI marketing stack
The Outcome

A marketing org that produces more, personalizes better, and measures what actually matters.

Book a Discovery Call
FAQs

Questions buyers ask about Marketing Automation & AI Solutions

The objections we hear most often before a discovery call, answered up front.

HubSpot, Marketo, Customer.io, Klaviyo, and Iterable for lifecycle. For attribution and reporting, we typically build on the warehouse (Snowflake, BigQuery, or Postgres) with a BI layer on top.

The Manifest.

Field notes from a fractional CMO building real AI inside revenue teams. Sent only when the insights matter, no noise.

Join 3,000+ subscribers making the new reality.