GTM for DevTools & Developer Platforms
Developer-respecting marketing, PLG funnels, and AI content ops for API companies, observability, dev infrastructure, MLOps, vector databases, and AI coding tools.
Trusted by teams at
The reality you're working against
Developer-led growth needs a completely different playbook — PLG, docs-as-marketing, community. Traditional B2B tactics actively backfire.
Three traps that keep growth flat
Engineers hate being marketed to; demand-gen plays repel them.
Hard to scale past the engineer-founder's network.
Content velocity and quality suffer when non-technical marketers own it.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy — built around the realities of your category.
AI Automation Systems
We design and deploy AI agents and workflows that take low-leverage tasks off your team and compound results across the funnel.
Ongoing Execution
Not a deck and a goodbye. We stay embedded, run the systems, train the team, and iterate on what's actually moving pipeline.
Tangible deliverables
- Developer marketing strategy and editorial calendar
- PLG funnel design with activation instrumentation
- Community + docs-as-marketing system
- AI ops layer for technical content and signal-based outbound
AI agents we deploy
- A01Automated docs summarization and reference generation.
- A02AI-generated technical content at scale, audited by senior engineers.
- A03GitHub repo signal monitoring for relevant outbound.
- A04Developer ICP enrichment using package, framework, and stack data.
Best fit profile
$2M–$40M ARR, often venture-backed.
"We market to developers the way developers want to be marketed to — with substance, code, and zero nonsense. Plus AI agents that handle the boring marketing ops work."
See if we're a matchQuestions buyers ask about DevTools & Developer Platforms
The objections we hear most often before a discovery call — answered up front.
Our developer marketing leads have shipped code, written docs, and run technical communities. We treat docs and reference content as first-class marketing surfaces, and we never run plays that insult the engineer reading them.
Augment, almost always. DevRel owns voice and community; we own the funnel architecture, content systems, and AI ops that scale their reach without diluting credibility.
Fractional retainer plus a focused PLG-instrumentation sprint is the typical shape. Once activation is wired and content is shipping, we layer in signal-based outbound and community programs.
PLG funnel improvements often show up in 30–60 days as activation gets instrumented and onboarding tightens. Content and signal-based outbound compound over the following quarter.
The Manifest.
Field notes from a fractional CMO building real AI inside revenue teams. Sent only when the insights matter, no noise.
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