Paid Advertising (PPC)
Make the spend work harder.
We plan, test, and improve paid campaigns around pipeline and conversion, not impressions alone.
Trusted by teams at
What you get
Program Strategy & Budget Allocation
We set the channel mix (Google, Meta, LinkedIn, others), budgets, and testing roadmap tied to your pipeline goals.
Agency & Team Management
We manage your paid media agency or in-house team, review performance, and keep the work focused on what converts.
Platform Automation & Optimization
We build AI-powered workflows for audience syncing, creative testing, bid rules, and conversion tracking across platforms.
Attribution & Reporting
We connect ad spend to pipeline and revenue, so you know what's working and where to double down.
What we put in place together
- Paid media strategy and channel plan
- Budget allocation and testing roadmap
- Agency/team performance reviews and management
- Platform automation workflows (audience sync, creative testing, bid optimization)
- Attribution and pipeline reporting
A paid program that drives measurable pipeline, with clear oversight, and direct execution when you engage us as AI Growth Operator.
Book a Discovery CallQuestions buyers ask about Paid Advertising (PPC)
The objections we hear most often before a discovery call, answered up front.
As Fractional CMO, we oversee strategy, budgets, and team/agency management. You keep the execution team. As AI Growth Operator, we do all of that plus directly build and run the automation workflows around your ad platforms.
Google Ads, Meta (Facebook/Instagram), LinkedIn, and others as needed. The platform choice depends on where your buyers are and what converts.
No. As Fractional CMO, we manage your existing agency or team. As AI Growth Operator, we keep managing them and also build automation that makes them more effective.
We connect ad platforms to your CRM (HubSpot, Salesforce, etc.) using conversion APIs and attribution models, so every dollar ties to pipeline stage and revenue.
Ready to grow?
Book a call to discuss your business, industry, and unique opportunities to see how we can help you scale.
Not ready for a call? Reach out directly → hey@makereality.io