Paid Advertising (PPC)
I help you run paid programs that drive pipeline, not just spend budgets.
Most paid programs waste budget on tactics that don't tie to revenue. I work two ways: as your Fractional CMO, I oversee the program strategy, budgets, and agency/team management. As your AI Growth Operator, I build the automation around ad platforms—audience syncing, creative testing, bid optimization, and reporting workflows.
Trusted by teams at
What you get
Program Strategy & Budget Allocation
I set the channel mix (Google, Meta, LinkedIn, others), budgets, and testing roadmap tied to your pipeline goals.
Agency & Team Management
I manage your paid media agency or in-house team, review performance, and keep the work focused on what converts.
Platform Automation & Optimization
I build AI-powered workflows for audience syncing, creative testing, bid rules, and conversion tracking across platforms.
Attribution & Reporting
I connect ad spend to pipeline and revenue, so you know what's working and where to double down.
What we build together
- Paid media strategy and channel plan
- Budget allocation and testing roadmap
- Agency/team performance reviews and management
- Platform automation workflows (audience sync, creative testing, bid optimization)
- Attribution and pipeline reporting
A paid program that drives measurable pipeline, with clear oversight or direct execution depending on how you engage.
Book a Discovery CallQuestions buyers ask about Paid Advertising (PPC)
The objections we hear most often before a discovery call, answered up front.
As Fractional CMO, I oversee strategy, budgets, and team/agency management—you keep the execution team. As AI Growth Operator, I directly build and run the automation workflows around your ad platforms.
Google Ads, Meta (Facebook/Instagram), LinkedIn, and others as needed. The platform choice depends on where your buyers are and what converts.
No. As Fractional CMO, I manage your existing agency or team. As AI Growth Operator, I build automation that makes your team more effective.
I connect ad platforms to your CRM (HubSpot, Salesforce, etc.) using conversion APIs and attribution models, so every dollar ties to pipeline stage and revenue.