Fractional CMO & AI Implementation for Pet, Baby, Outdoor & Specialty Brands
Community-led GTM, AI listening, and life-stage lifecycle marketing for premium pet products, baby and parenting brands, outdoor gear, and home fitness equipment companies.
Trusted by teams at
The reality you're working against
Passionate communities reward authentic brand-building. Performance marketing alone can't substitute for a point of view.
Three traps that keep growth flat
Hard to keep community authentic as the brand scales.
Seasonality complicates planning and creative budgets.
Amazon and big-box compete on price you can't match.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- Community-led GTM strategy
- AI listening and content ops layer
- Lifecycle marketing tuned to life stage
- Brand and creative system that defends premium
AI agents I deploy
- A01Community listening agents that surface verbatim customer language.
- A02UGC curation and rights workflows.
- A03Personalized lifecycle by life stage (puppy, parent, season).
- A04AI-assisted moderation and engagement at scale.
Best fit profile
$5M–$60M.
"Your community is your moat. I make sure your GTM earns it, with story, systems, and AI that listens."
See if we're a matchQuestions buyers ask about Pet, Baby, Outdoor & Specialty
The objections I hear most often before a discovery call, answered up front.
Only if you point AI at the wrong layer. I use it for listening, ops, and personalization underneath, and keep humans on voice, moderation, and the things community can feel.
Most clients run a fractional retainer covering brand, content ops, and lifecycle, with a defined community-listening sprint up front. Pricing scales with revenue and creative volume.
Engagement signals shift in the first 30–60 days as content and listening get clearer. LTV impact keeps growing over a quarter as life-stage lifecycle reaches the customer base.