Fractional CMO & AI Implementation for Apparel & Fashion DTC
Brand velocity, AI creative production, and retention systems that help contemporary fashion, athleisure, sustainable fashion, and niche menswear/womenswear DTC brands keep up with the content treadmill.
Trusted by teams at
The reality you're working against
Brand differentiation is everything in apparel. Creative velocity is the deciding factor between brands that scale and brands that stall.
Three traps that keep growth flat
Creative burnout from the relentless content treadmill.
Returns eating into margin without a fit-and-sizing system.
Inventory that never quite matches demand.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- Brand velocity playbook and editorial calendar
- AI creative production system for ads and content
- Retention and fit AI integrated into the buyer journey
- Returns and margin diagnostic with action plan
AI agents I deploy
- A01AI lookbook and editorial generation.
- A02AI-driven size and fit recommendations.
- A03Personalization at scale across product discovery.
- A04UGC harvesting, rights management, and creative remix.
Best fit profile
$5M–$80M.
"Fashion lives on story and creative velocity. I give you both, and use AI to stretch every dollar further."
See if we're a matchQuestions buyers ask about Apparel & Fashion DTC
The objections I hear most often before a discovery call, answered up front.
Not the way I build it. I codify your editorial guidelines, visual identity, and tone into the production pipeline so the output is always brand-aligned. AI scales the work, not the look.
Yes. AI fit and size guidance plus better PDP content typically pulls return rates down by several points within 90 days, which is usually the single biggest margin win in apparel.
Engagements typically include creative ops, retention, and AI fit programs as a fractional retainer. I size the work to your inventory model and the size of the margin problem.
Within the first 30 days the team should feel noticeable relief on production load. Margin and conversion lift keep building over the following quarter.