Fractional CMO & AI Implementation for DTC Health, Wellness & Supplements
Compliant marketing, subscription retention systems, and AI workflows that help vitamin, nootropic, functional beverage, women's and men's health, and gut/skin health DTC brands grow durable LTV.
Trusted by teams at
The reality you're working against
FDA-compliance constraints plus paid-channel volatility makes this a hard marketing problem. Subscription economics is the difference between thriving and dying.
Three traps that keep growth flat
Creative approval bottlenecks from compliance review.
Platform policy changes that blow up working ad accounts.
LTV pressure as acquisition costs creep up.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- Compliant creative system and review workflow
- Subscription retention and reactivation playbook
- AI quiz and funnel system tied to lifecycle
- Channel and creative testing program
AI agents I deploy
- A01Compliant AI content production at scale with built-in review.
- A02AI-driven quiz funnels that match shoppers to product and routine.
- A03Subscription churn prediction and save offers.
- A04Automated review mining for creative inputs and product feedback.
Best fit profile
$5M–$100M. Subscription businesses have healthy marketing budgets.
"Wellness brands live or die on compliant creative velocity and subscription economics. I master both, with AI."
See if we're a matchQuestions buyers ask about DTC Health, Wellness & Supplements
The objections I hear most often before a discovery call, answered up front.
Yes, with the right guardrails. I codify your claims library, banned-language list, and reviewer workflow into the AI pipeline so velocity goes up without putting compliance at risk.
Retention is the engagement, not an add-on. I rebuild lifecycle, save offers, churn-prediction triggers, and reactivation flows so LTV grows faster than acquisition costs creep up.
Most clients run a fractional retainer covering creative, lifecycle, and AI ops, with a defined upfront sprint to fix the worst leak, usually creative throughput or churn.
Creative throughput jumps in the first month. Subscription LTV moves over 90–120 days as the new lifecycle and save offers cycle through the customer base.