Fractional CMO & AI Implementation for B2B Ecommerce & Wholesale
Build a brand buyers come back to.
ABM programs, AI account research, and bridge-the-worlds GTM for wholesale marketplaces, B2B commerce platforms, and industrial distributors going digital.
Trusted by teams at
The reality you're working against
You think like ecommerce but sell like B2B. The messaging has to bridge two worlds, and most teams pick one and lose the other.
Three traps that keep growth flat
Complex buyer journeys with multiple stakeholders.
Large deal sizes that demand ABM, not just funnel marketing.
Long cycles that need air cover across months.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
We design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. We stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- B2B-meets-ecom GTM playbook
- ABM program design and account list build
- AI agent stack for research, RFQ, and outreach
- Reporting model that joins commerce and CRM data
AI agents we deploy
- A01ABM layered on top of ecommerce attribution and behavior.
- A02AI for buyer-intent detection and account prioritization.
- A03Automated RFQ response and quote generation.
- A04AI-driven account research for outbound plays.
Best fit profile
For wholesale and B2B ecommerce teams whose online buying experience and sales follow-up feel disconnected.
You want a smoother path to a first order and more repeat business from the right accounts.
Questions buyers ask about B2B Ecommerce & Wholesale
The objections we hear most often before a discovery call, answered up front.
Both, that's the engagement. Funnel and lifecycle borrow from ecom, while account selection, ABM, and field plays come from B2B. The reporting model joins commerce and CRM so leadership sees one picture.
Yes. We design plays for committee buyers, build AI agents that draft and route RFQs, and structure outbound around the procurement realities of your category.
A fractional retainer with a defined ABM-program build and reporting integration sprint up front. Volume of accounts and complexity of the commerce stack drive the scope.
Account-level engagement signals usually move within the first quarter. Closed-won impact tracks the natural deal cycle of your category, typically 90–180 days from first touch.
Ready to grow?
Book a call to discuss your business, industry, and unique opportunities to see how we can help you scale.
Not ready for a call? Reach out directly → hey@makereality.io