Fractional CMO & AI Implementation for B2B Ecommerce & Wholesale
ABM programs, AI account research, and bridge-the-worlds GTM for wholesale marketplaces, B2B commerce platforms, and industrial distributors going digital.
Trusted by teams at
The reality you're working against
You think like ecommerce but sell like B2B. The messaging has to bridge two worlds, and most teams pick one and lose the other.
Three traps that keep growth flat
Complex buyer journeys with multiple stakeholders.
Large deal sizes that demand ABM, not just funnel marketing.
Long cycles that need air cover across months.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- B2B-meets-ecom GTM playbook
- ABM program design and account list build
- AI agent stack for research, RFQ, and outreach
- Reporting model that joins commerce and CRM data
AI agents I deploy
- A01ABM layered on top of ecommerce attribution and behavior.
- A02AI for buyer-intent detection and account prioritization.
- A03Automated RFQ response and quote generation.
- A04AI-driven account research for outbound plays.
Best fit profile
$10M+ GMV with meaningful marketing spend.
"You're ecommerce in your tech stack and B2B in your sales process. I build the GTM that respects both."
See if we're a matchQuestions buyers ask about B2B Ecommerce & Wholesale
The objections I hear most often before a discovery call, answered up front.
Both, that's the engagement. Funnel and lifecycle borrow from ecom, while account selection, ABM, and field plays come from B2B. The reporting model joins commerce and CRM so leadership sees one picture.
Yes. I design plays for committee buyers, build AI agents that draft and route RFQs, and structure outbound around the procurement realities of your category.
A fractional retainer with a defined ABM-program build and reporting integration sprint up front. Volume of accounts and complexity of the commerce stack drive the scope.
Account-level engagement signals usually move within the first quarter. Closed-won impact tracks the natural deal cycle of your category, typically 90–180 days from first touch.