Fractional CMO & AI Implementation for DTC Beauty & Skincare
Brand strategy, AI creative production, and lifecycle automation that help premium skincare, clean beauty, and wellness-adjacent cosmetics brands defend margin against rising paid-social CAC.
Trusted by teams at
The reality you're working against
Brand-driven category where the narrative is the product, but Meta and Google CAC is crushing margins.
Three traps that keep growth flat
Rising CAC eroding contribution margin every quarter.
Creative fatigue from running the same ad framework for too long.
Over-reliance on paid social with weak retention economics underneath.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- Brand narrative refresh and message house
- AI creative production and testing system
- Lifecycle and retention flows tuned for beauty buyer behavior
- Margin and channel-mix model with a 90-day plan
AI agents I deploy
- A01AI-personalized email and SMS flows by skin profile and stage.
- A02UGC sourcing and editing agents to keep creative fresh.
- A03AI-driven ad creative iteration with rapid winner detection.
- A04Agent-driven influencer outreach and pre-qualification.
Best fit profile
$5M–$80M in revenue, typically founder-led.
"Your brand deserves more than another paid social agency. I build the brand narrative, the AI creative system, and the retention flows that shift your margin structure."
See if we're a matchQuestions buyers ask about DTC Beauty & Skincare
The objections I hear most often before a discovery call, answered up front.
I sit above your performance team and own narrative, creative system, and retention strategy, the layers that decide whether your media spend ever gets cheaper. Your buyers stay focused on platform execution.
Beauty and skincare brands between $5M and $80M typically see the strongest ROI. Smaller brands usually need a different shape of help; bigger brands have internal CMOs I collaborate with.
New winning concepts and angle volume usually show up within 30–45 days. Meaningful CAC compression follows over the next quarter as the creative library and lifecycle work build on each other.
Founder-aligned. I work directly with founders on voice and narrative. The goal is to amplify what made the brand work in the first place, not paint over it with a templated agency look.