Fractional CMO & AI Implementation for DTC Food & Beverage Brands
DTC-to-omnichannel marketing, retail-buyer outreach, and AI content ops that help premium pantry, functional beverage, premium pet food, baby food, and frozen DTC brands scale beyond direct-to-consumer.
Trusted by teams at
The reality you're working against
Shipping economics, retail crossover strategy, and brand moats are all hard at once. The DTC-only path eventually breaks.
Three traps that keep growth flat
Thin margins after fulfillment and last-mile costs.
Need retail distribution to unlock serious scale.
Brand fatigue as the original story stops carrying every channel.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- DTC-to-omni channel growth plan
- Retail buyer outreach playbook and pitch deck
- Brand and creative refresh for dual-track marketing
- AI ops for content, lifecycle, and reporting
AI agents I deploy
- A01AI for retail buyer outreach and pitch personalization.
- A02Personalized lifecycle by purchase frequency and basket size.
- A03Recipe and content generation for SEO and lifecycle.
- A04AI-driven creative for DTC and trade marketing in parallel.
Best fit profile
$5M–$50M, often raising.
"You built a brand people love. I build the marketing system that takes it from DTC to omni-channel."
See if we're a matchQuestions buyers ask about DTC Food & Beverage
The objections I hear most often before a discovery call, answered up front.
Yes, and I treat them as one system. Brand, creative, and AI ops support DTC while a parallel workstream targets retail buyers with pitch material, trade content, and outbound built for category managers.
Engagements are sized to revenue and runway. Most early omni-channel pushes start with a focused fractional retainer plus a defined retail-pitch sprint, then expand as distribution lands.
Outreach quality and meeting volume usually shifts within 60 days. Accepted POs depend on category cycles, but most clients see their first new chains moving within a quarter.
That's the whole point. I build a single brand and message house, then translate it into the formats DTC creative and retail buyer presentations each need, without diluting either.