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Outbound Offer Scorecard

Why is your outbound getting ignored?

Most outbound fails for the same handful of reasons: too generic, vague pain, no proof, friction-heavy CTA. This scorecard stress-tests your current pitch across the 6 levers that decide reply rate, and hands you the 3 fixes to ship first, plus a value-first CTA you can swipe.

Takes ~3 minutesFounders, sales leaders, and outbound ownersNo email required to see results

Get a 0–100 outbound offer score across ICP specificity, pain, outcome, proof, differentiation, and CTA / friction.

See the top 3 issues to fix first, with deterministic, opinionated guidance for each (no AI hallucination).

Walk away with a swipeable example of an improved CTA, derived from your own answers.

The questions

Answer 10 quick questions about your current outbound.

About 3 minutes. Paste the actual line you lead with, not the polished version.

Title + company type. "VP RevOps at Series B SaaS" beats "sales leaders."

The line you open with, not the whole email. Keep it short.

No email required. Your answers stay on your device until you ask for the full report.

Ready to grow?

Book a call to discuss your business, industry, and unique opportunities to see how we can help you scale.

Not ready for a call? Reach out directly → hey@makereality.io

Book a discovery call
01Book a time on our calendar that works for you.
02Have a 30 minute call to discuss your business.
03We'll give you some immediate opportunities we see, live on the call that we can carry forward into a project together.
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