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ICP Clarity Checker

Is your ICP sharp enough to run a GTM program on?

Most teams have an ICP that lives in a doc, not in their systems, too broad to drive tighter messaging, scoring, or outbound. This checker scores your ICP across 6 layers, gives you a tighter statement built from your own answers, and tells you the next research move that closes the biggest gap.

Takes ~3 minutesFounders, CMOs, and GTM leaders rebuilding their ICPNo email required to see results

Get a 0–100 ICP clarity score across firmographic, persona, pain/trigger, exclusion, evidence, and operational layers.

See a tighter ICP statement template populated from your own answers, copy-paste ready for your next strategy doc.

Walk away with the one research or segmentation move that closes the biggest gap in your current definition.

The questions

Answer 10 quick questions about your current ICP.

About 3 minutes. Be honest, fuzzy answers give you a fuzzy score.

Be specific, "FinTech compliance teams" beats "financial services."

Title + level. "VP of RevOps" beats "the operations team."

The trigger that flips them from "someday" to "now."

In their words, not yours. Quantify it if you can.

No email required. Your answers stay on your device until you ask for the full report.

Ready to grow?

Book a call to discuss your business, industry, and unique opportunities to see how we can help you scale.

Not ready for a call? Reach out directly → hey@makereality.io

Book a discovery call
01Book a time on our calendar that works for you.
02Have a 30 minute call to discuss your business.
03We'll give you some immediate opportunities we see, live on the call that we can carry forward into a project together.
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