Long-form writing from Sean.
Nov 9, 2026 · 10 min read
Your Marketing Plan Has Too Many Priorities
Build a marketing plan that fits real capacity, compares evidence, and keeps deferred ideas on a useful not-now list.
Read essayNov 6, 2026 · 9 min read
Why Your CRM Can't Answer Basic Growth Questions
Repair CRM reporting through clear definitions, account-to-billing joins, and a revenue-impact-led cleanup plan with explicit owners.
Read essayNov 4, 2026 · 9 min read
Which Marketing Channel Should You Invest In Next?
Choose your next marketing channel using buyer behavior, readiness gates, customer economics, and a bounded test scorecard.
Read essayNov 2, 2026 · 11 min read
Marketing Dashboard: KPIs, Examples and Build Guide
Build a marketing dashboard around decisions: illustrated examples, CAC, LTV:CAC, payback, data integrations, AI build steps and reporting tools.
Read essayOct 30, 2026 · 10 min read
Fractional CMO, Agency, or Marketing Hire?
Choose a fractional CMO, agency, or marketing hire by the leadership, capacity, and expertise you need. Compare costs, ownership, and fit.
Read essayOct 28, 2026 · 10 min read
Growth Bottleneck: Find It Before Spending More
Find your growth bottleneck before spending more. Diagnose demand, qualification, conversion, delivery, and retention, then test the right intervention.
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