Author

Sean Smith

Founder · MakeReality

Fractional CMO and entrepreneur. A decade-plus building and leading marketing teams across SaaS, agencies, ecommerce, and home services, from bootstrapped startups to Fortune 100 brands. Co-founded SimpleTiger; owns AgencySpotter and LinkScout. Writing here about what actually compounds inside modern marketing organizations.

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Recent essays

Long-form writing from Sean.

Apr 24, 2026 · 6 min read
Why "The Manifest" exists
Content has gotten sloppy. I don’t just mean “AI slop” either… even though that is a major contributing factor. The ability to generate content at scale and cover topics in days that in aggregate…
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