Author

Sean Smith

Founder · MakeReality

Fractional CMO and entrepreneur. A decade-plus building and leading marketing teams across SaaS, agencies, ecommerce, and home services, from bootstrapped startups to Fortune 100 brands. Co-founded SimpleTiger; owns AgencySpotter and LinkScout. Writing here about what actually compounds inside modern marketing organizations.

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Apr 24, 2026 · 6 min read
Why "The GTM Manifest" exists
Content has gotten sloppy. I don’t just mean “AI slop” either… even though that is a major contributing factor. The ability to generate content at scale and cover topics in days that in aggregate…
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Field notes from a fractional CMO building real AI inside revenue teams. Sent only when the insights matter, no noise.

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Long-form writing from Sean.

Why "The GTM Manifest" exists

The Manifest.