AI Marketing Audit & Roadmap
A senior, structured read on where AI pays off inside your marketing program, what to ship first, and what to leave alone.
Most companies have a long list of AI ideas, a graveyard of half-built automations, and no operator inside the building who can triage them. The audit and roadmap is the wedge engagement: a fast, structured pass through your marketing program that ranks AI use cases by impact, effort, and how well they hold up over time, then hands back a 90-day roadmap your team can build against (with me, with another partner, or alone).
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What you get
Marketing Program Read
A walk through your full marketing program: positioning, content, demand, lifecycle, reporting, ops. Where the levers are and where they're stuck.
AI Surface Map
Every place AI could plausibly help, ranked by impact, effort, and staying power. Quick wins, strategic builds, and don't-bother.
Stack and Tooling Recommendations
Opinionated picks on the right combination of LLMs, orchestration, and tools, sized to your stage and team.
90-Day Roadmap
A staged plan that ships shippable wins early and protects your team from the next graveyard of half-built automations.
What we put in place together
- Marketing program diagnosis
- Ranked AI use case scorecard (impact, effort, ROI estimate)
- Recommended stack and tooling, with vendor and cost notes
- 90-day roadmap with team ownership and success metrics
- Executive summary deck for leadership
A clear, defensible answer to where to put AI inside your marketing first, with the workflow design and roadmap to ship it. Often the first engagement before a longer Fractional CMO or AI Workflow Automation retainer.
Book a Discovery CallQuestions buyers ask about AI Marketing Audit & Roadmap
The objections I hear most often before a discovery call, answered up front.
Typically two to four weeks from kickoff to a fully delivered roadmap, depending on the size of the marketing program and the number of stakeholders I need to talk to.
No. The audit and roadmap is a complete deliverable. Many engagements roll into a longer build, but plenty of teams take the roadmap and run it themselves. Both are valid outcomes.
Free assessments are sales plays. This is paid, senior, structured work with a concrete deliverable: a prioritized roadmap your team can act on, not a pitch for the next thing.
Routinely. The roadmap is as much about what not to build as what to ship. Saying no to bad AI ideas is part of the job.
Yes. Some engagements scope to the full marketing program; others focus on one team (content, lifecycle, demand) or one workflow. I size to the question.