GTM & AI for Solar Installers
Marketing, sales, and AI automation that help residential and commercial solar, battery storage, and solar-plus-roof installers earn trust in a category buyers are bracing against.
Trusted by teams at
The reality you're working against
Policy-sensitive, long sales cycles, and a category-wide trust problem caused by years of bad-actor competitors.
Three traps that keep growth flat
Consumer trust damaged by aggressive sales tactics across the industry.
Incentive and policy confusion that buyers can't navigate alone.
Long consideration cycles that demand real nurture.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy — built around the realities of your category.
AI Automation Systems
We design and deploy AI agents and workflows that take low-leverage tasks off your team and compound results across the funnel.
Ongoing Execution
Not a deck and a goodbye. We stay embedded, run the systems, train the team, and iterate on what's actually moving pipeline.
Tangible deliverables
- Trust-first brand and positioning
- Education-led content engine
- AI proposal and appointment system
- Consumer-protection messaging framework
AI agents we deploy
- A01AI-driven proposal generation with current incentives.
- A02Policy and incentive content auto-updating by region.
- A03AI appointment-setting agents that respect buyer pace.
- A04Automated education and FAQ across the buyer journey.
Best fit profile
$5M–$100M.
"The solar industry has a trust problem. We build brands that earn trust — with content, AI-driven education, and zero-pressure sales systems."
See if we're a matchQuestions buyers ask about Solar Installers
The objections we hear most often before a discovery call — answered up front.
Brand alone won't, but a trust-first system can: education-led content, transparent proposals, AI-driven incentive clarity, and a no-pressure sales motion that buyers can feel from the first touch.
AI agents monitor federal, state, and utility incentive changes by region and update content and proposals automatically — so what your buyers see is always accurate without your team chasing it.
A fractional retainer covering brand, content, and AI ops, sized to footprint. Proposal automation and appointment systems run as defined builds layered on top.
Consultation quality and close-rate usually move within 60 days. Brand-driven inbound and trust signals compound across the next two quarters.
The Manifest.
Field notes from a fractional CMO building real AI inside revenue teams. Sent only when the insights matter, no noise.
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