Fractional CMO & AI Implementation for Landscaping & Lawn Care
Marketing, sales, and AI automation that help residential landscaping, commercial grounds maintenance, design-build, and lawn care franchises move up-market and grow route density.
Trusted by teams at
The reality you're working against
Seasonal, route-density-dependent economics. Up-market design-build is where the margin lives. Most companies underinvest in the brand to get there.
Three traps that keep growth flat
Route density makes geography decisions critical.
Seasonality requires a year-round content and demand plan.
Labor shortages cap how fast the business can grow.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- Move-up-market brand and offer design
- Route-density marketing and geo-targeting
- AI ops for estimating and customer comms
- Seasonal campaign system
AI agents I deploy
- A01AI route planning and customer comms.
- A02Seasonal campaign automation by zone and weather.
- A03AI lead qualification by property type and budget.
- A04Automated estimate and proposal generation.
Best fit profile
$3M–$30M.
"Mowing-to-design-build is where the margin lives. I build the brand and AI systems that move you up-market."
See if we're a matchQuestions buyers ask about Landscaping & Lawn Care
The objections I hear most often before a discovery call, answered up front.
Yes, and the brand work is the unlock. I rebuild positioning around design-build outcomes, build the portfolio and content system to prove it, and route maintenance customers into the higher-margin work over time.
Geo-targeting respects route economics. I focus brand, paid, and SEO on the zones where your trucks already are, then expand intentionally as density supports it.
A fractional retainer covering brand, geo-targeted demand, and AI ops, sized to revenue. Estimating and seasonal campaign systems run as scoped builds layered on top.
That's why the campaign system is calendared by zone and weather. Off-season nurture and design-build prospecting smooth the demand curve so spring isn't a chaotic catch-up sprint.