Fractional CMO & AI Implementation for Local Home Service Specialists
Marketing, sales, and AI automation that help garage door installers, flooring retailers with install, painting contractors, and residential cleaning services dominate their ZIP code on speed, trust, and reviews.
Trusted by teams at
The reality you're working against
Fragmented, local, reviews-driven categories. Most companies are run by operators without strategic marketing leadership, which leaves serious upside on the table.
Three traps that keep growth flat
Commoditized perception across the local market.
Heavy dependency on Google reviews for every job.
Thin margins that punish inefficient marketing spend.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- Local dominance brand and positioning
- Speed, trust, and reviews framework
- AI ops and intake system
- Local SEO and Maps program
AI agents I deploy
- A01AI call intake and instant quoting.
- A02Review request and response automation.
- A03Local SEO content at scale by service and ZIP.
- A04Customer reactivation and lifecycle outreach.
Best fit profile
$3M–$25M.
"Local home service is won on speed, trust, and reviews. I install the marketing infrastructure and AI that makes you unbeatable in your ZIP code."
See if we're a matchQuestions buyers ask about Garage Doors, Flooring, Painting & Cleaning
The objections I hear most often before a discovery call, answered up front.
Thin margins are exactly why marketing efficiency matters. I focus spend on the highest-yield local channels and use AI to remove the operational drag that makes marketing dollars underperform.
AI generates and updates ZIP-and-service local SEO content at scale, so coverage that would take a content team months ships in days and stays current automatically.
A fractional retainer covering brand, local SEO, and AI ops, sized to service mix and ZIP count. Intake and review system builds run as defined sprints up front.
AI intake and instant quoting lift booked rate within 30 days. Local SEO and review volume produce the broader pipeline shift across the next quarter.