Sub-Industry · Agencies

Fractional CMO & AI Implementation for Web Dev & Digital Product Agencies

Productized service frameworks, inbound pipelines, and AI delivery ops for Shopify dev shops, Webflow studios, mobile app agencies, and product studios that want to escape feast-or-famine pipeline.

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The Problem

The reality you're working against

Technical talent, weak marketing muscle. Most leads come from partner channels and referrals, which makes growth feast-or-famine.

Why most GTM fails here

Three traps that keep growth flat

TRAP 01

Feast/famine pipeline cycles.

TRAP 02

Undifferentiated positioning in a crowded service market.

TRAP 03

Long sales cycles without a nurture system behind them.

The MakeReality Approach

Three pillars, working together

01

Fractional CMO & Positioning

Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.

02

AI Automation Systems

I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.

03

Ongoing Execution

Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.

What I build

Tangible deliverables

  • Productized service framework and pricing
  • Inbound system (content, SEO, partner)
  • AI ops for delivery and proposals
  • Predictable pipeline operating system
AI Automation Examples

AI agents I deploy

  • A01AI-powered lead qualification and scoping automation.
  • A02Automated proposal and SOW generation.
  • A03AI ops for project management and client comms.
  • A04Content and SEO system for predictable inbound.
Who this is for

Best fit profile

$2M–$20M.

My Pitch

"You build the internet for everyone else. I build the GTM system for you, plus the AI that scales your team."

See if we're a match
FAQs

Questions buyers ask about Web Dev & Digital Product Agencies

The objections I hear most often before a discovery call, answered up front.

Yes. I embed as fractional leadership, build the productized service framework, run the inbound and partner program, and stay long enough for the founders to step out of the sales seat.