Fractional CMO & AI Implementation for PR & Communications Firms
Better delivery. A stronger business.
Productized retainers, AI media ops, and a new-business pipeline for boutique PR, tech PR, and thought leadership agencies that have outgrown word-of-mouth.
Trusted by teams at
The reality you're working against
PR hates marketing itself. Most firms rely on word of mouth and never productize their offer, which caps growth and obscures ROI.
Three traps that keep growth flat
Heavily relationship-dependent and hard to scale.
Unclear ROI claims that erode renewal confidence.
Team time spent on tasks AI can do faster and better.
Three pillars, working together
Fractional CMO & Positioning
Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.
AI Automation Systems
We design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.
Ongoing Execution
Not a deck and a goodbye. We stay embedded, run the systems, train the team, and iterate on what's moving pipeline.
Tangible deliverables
- PR-for-PR-firms positioning and brand
- Productized retainer offers
- AI media ops and pitch system
- Pipeline system for new business
AI agents we deploy
- A01AI media monitoring and surface-area tracking.
- A02Automated journalist matching and pitch personalization.
- A03AI-drafted pitches with brand voice training.
- A04Coverage analysis and impact reporting.
Best fit profile
For PR and communications firms relying on word of mouth for new business.
You want to make your offer easier to understand and build a more consistent pipeline.
Questions buyers ask about PR & Communications Firms
The objections we hear most often before a discovery call, answered up front.
Relationships are the work, but the surrounding scope, deliverables, and reporting can absolutely be productized. That clarity is what makes retainers stick and ROI provable.
No. Senior pitching and relationships stay human. AI takes over monitoring, list-building, brand-voice drafting, and reporting, the work that drains junior staff today.
Fractional retainer covering positioning, productization, and the new-business pipeline, sized to firm revenue. Larger AI ops builds run as scoped sprints on top.
Outbound and content usually start producing inbound and meetings within 60 days. Pipeline predictability builds over a quarter as the new system runs.
Ready to grow?
Book a call to discuss your business, industry, and unique opportunities to see how we can help you scale.
Not ready for a call? Reach out directly → hey@makereality.io