Sub-Industry · Agencies

Fractional CMO & AI Implementation for Creative & Branding Agencies

Productized offer design, recurring revenue frameworks, and AI ops for brand strategy shops, design studios, and creative-led agencies that need predictability without losing craft.

Trusted by teams at

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The Problem

The reality you're working against

You're brilliant at brand for clients and inconsistent at productizing your own offer. Project revenue makes forecasting almost impossible.

Why most GTM fails here

Three traps that keep growth flat

TRAP 01

Project-based revenue with low predictability.

TRAP 02

Over-reliance on referrals and warm intros.

TRAP 03

Team time stuck on busywork instead of craft.

The MakeReality Approach

Three pillars, working together

01

Fractional CMO & Positioning

Embedded GTM leadership that sharpens your narrative, ICP, and channel strategy, built around the realities of your category.

02

AI Automation Systems

I design and deploy AI agents and workflows that take busywork off your team and multiply results across the funnel.

03

Ongoing Execution

Not a deck and a goodbye. I stay embedded, run the systems, train the team, and iterate on what's moving pipeline.

What I build

Tangible deliverables

  • Productized agency offer suite and pricing
  • Recurring revenue framework and retainer design
  • AI ops layer for creative production
  • Pipeline and forecasting system
AI Automation Examples

AI agents I deploy

  • A01AI-assisted discovery and brand audit automation.
  • A02Portfolio AI-tagging and case study generation.
  • A03Automated proposal and pitch deck creation.
  • A04AI ops layer for project management and reporting.
Who this is for

Best fit profile

$1.5M–$10M.

My Pitch

"You productize brands for a living. Let me productize yours, and build the AI ops so your team spends time on craft, not busywork."

See if we're a match
FAQs

Questions buyers ask about Creative & Branding Agencies

The objections I hear most often before a discovery call, answered up front.

Productization isn't templatization. I package outcomes and scopes, not creative shortcuts. The craft stays intact and the buyer gets clarity on what they're paying for.